EARTH ALIVE LAUNCHES THE HEMP AND COTTON CLEAN FIBER INITIATIVE
Montreal, Quebec, Canada, June 20th, 2018 – Earth Alive Clean Technologies Inc. (CSE: EAC) (“Earth Alive” or the “Company”), a leading Canadian Clean-Tech company, developer and manufacturer of state-of-the-art microbial technology-based products for sustainable agriculture and mining, is pleased to announce the launch of the Clean Fiber Initiative, a collaborative research project to improve the production of natural fiber crops in Canada and around the world.
Hemp is a fiber crop that is experiencing rapid expansion in North America and around the world. Legislative changes are making it easier for farmers to produce hemp, and it is an excellent option for crop rotation. Hemp has lower water requirements than other fiber crops; it is also highly regenerative for farm soils. Scaling up hemp production will require not only increasing the number of acres, but also maximizing crop yield and quality. Sustainable crop nutrition will be key.
Cotton is one of the most widespread natural fiber crops, but its environmental impact is under growing scrutiny. With 30 million acres of cotton grown around the world and the serious challenges it poses such as soil degradation, water depletion, and pesticide contamination, cotton growers are in need of new tools and approaches that protect soil quality, while maintaining crop productivity.
“We put soil health at the center of our work and we are confident that our Soil First platform will allow producers to improve the productivity of their fiber cultures, while reducing the net impact on the environment,” stated Michael Warren, Chief Executive Officer, Earth Alive. “By involving existing growers in the development of application protocols and in the evaluation of our products, we can monitor crop performance across a range of factors that are important to them. We are also looking at hemp seed and oil production. Additionally, one of our sites will monitor the changes in cannabidiol (“CBD”) levels in the plants; with legislative changes underway CBD extraction derived from hemp is expected to increase significantly in the future.”
Earth Alive currently has hemp trials underway with conventional and organic growers in Canada, as well as the US. Cotton trials are underway in Peru and Burkina Faso. Earth Alive is calling for more producers to join the initiative. Participants will establish Clean Fiber Initiative trial sites on their commercial plantations and Earth Alive technical staff will monitor and evaluate the plots throughout the initiative.
“Sustainable agriculture isn’t just about producing nutritious food to eat, it’s also about producing safe and environmentally responsible clothes to wear,” said Simon Neufeld, Chief Agronomist, Earth Alive. “Fiber crops are an important revenue generator for farmers all over the world and we are focused on developing new technologies that will build and protect the soil to allow farmers to continue growing these crops for generations to come.”
Progress of the initiative can be followed at http://www.cleanfiber.earthalivect.com
About Earth Alive Clean Technologies:
Earth Alive aims to be a key player in world markets of environmentally sustainable industrial solutions. The company works with the latest innovations in microbial technology to formulate and patent innovative products that can tackle the most difficult industrial challenges, once only reserved to environmentally harmful chemicals and additives. The Company is focused on environmental sustainability in the agriculture industry, and 2) dust control for the mining industry.
For additional company information, please visit: www.earthalivect.com
Forward Looking Information
Certain information in this news release contains forward-looking information and forward-looking statements which reflect the current view of management with respect to the Company’s objectives, plans, goals, strategies, outlook, results of operations, financial and operating performance, prospects and opportunities. Wherever used, the words “may”, “will”, “anticipate”, “intend”, “estimate”, “expect”, “plan”, “believe” and similar expressions identify forward-looking information and forward-looking statements. Forward-looking information and forward-looking statements should not be reads as guarantees of future events, performance or results, and will not necessarily be accurate indications of whether, or the times at which, such events, performance or results will be achieved. All of the information in this news release containing forward-looking information or forward-looking statements is qualified by these cautionary statements. Readers are urged to consider the risks, uncertainties and assumptions carefully in evaluating the forward-looking information and forward-looking statements and are cautioned not to place undue reliance on such information and statements. The Company does not undertake to update any such forward-looking information or forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable laws.
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Earth Alive Clean Technologies Inc.,
9641 Rue Clement
Lasalle, Québec Canada
For information, please contact:
Mr. Michael Warren
(p) 438 333-1680